Nairí was born from a simple question: What if we could represent Brazil not through clichés, but through the intelligence, creativity,
and heart of its people?

Founded by Daniella Herren, Studio Nairí began as a curatorial project—a response to the gap between Brazilian artisans and European design lovers. We saw talent being undervalued. We saw beauty being overlooked. We saw opportunity for something profound.

Today, Nairí operates as a platform for transformation. A place where artisans earn fairly for their craft. A space where conscious consumers find objects that align with their values. A studio that proves business can be beautiful, profitable, and purposeful simultaneously.

We are not a fast-fashion brand. We are not a mass-market retailer. We are a curator of meaning. Each product carries the handprint of human intention. Each story matters.

Every piece in the Nairí collection has passed through our rigorous vetting process—not just for technical excellence, but for soul. We ask: Does this represent our values? Will it endure? Does the artisan behind it deserve our support?

This is why our collection is curated. Why our production is limited. Why our prices reflect true value rather than race-to-the-bottom economics.

Nairí exists because we believe consumption can be an act of love. Love for artisans who deserve fair compensation. Love for the planet that sustains us. Love for design that breathes authenticity.

This is Nairí. This is the movement.